A shot list can be one of the most useful tools in business photography. What is a shot list? It’s a visual compilation of photos used to plan the types of images you would like to capture during a photo shoot. Regardless of whether you or your photographer compile this list, you as the business owner should be aware of the overall images that will be captured.
Step 1: Thin...
While I love owning my own business, I often find myself missing the company of other creatives. It’s always good to put yourself around others who can share both encouragement and helpful criticism. With this in mind, I made a point to join a few creative Facebook groups. One of these groups connected me with Ashleigh of Everything After the Ring.
Ashleigh had reached out to the group lo...
Whenever I start a new client project, one of my first steps is creating a mood board. A mood board is a fantastic way to ensure I am visually on track for my client's needs.
If you’re looking at your own branding, I highly recommend creating a mood board to help you stay focused throughout the branding process.
Step 1: Things to keep in mind
A mood board is a centra...
If you've read any of my previous posts on branding, you know I like to use a brand questionnaire at the beginning of each project. The document itself is not very long, but it can take some time for clients to think through all of the questions. This is by design. While I love talking to my clients about their brand, I want to make sure they have a chance to reflect on their own vision and identi...
I absolutely love design. It's been a passion of mine for years now. But there are times when I wonder if I should have gone into something where I could make a bigger difference. It can be so discouraging watching things happen in this world and feeling powerless. For now I try to use design to help others where I can.
I was feeling pretty helpless the other day and needed an outlet. Pla...
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