Five Practical Editing Tips for Bloggers

By Chelsie Messenger, August 29, 2017

As a former English and composition teacher, I'm often asked for writing advice. One of my favorite tips is this: Always think about grammar in the context of your purpose and your audience.

If you're aiming for absolute grammatical perfection, it's easy to feel intimidated. Yet, most of your readers won't notice the occasional split infinitive or dangling participle. They're more likely ...

Five Tips for Blogging to Improve SEO

By Chelsie Messenger, June 27, 2017

Blogging is one of the best ways to keep your website fresh and SEO-friendly. In a blog post, you're able to discuss a topic in more depth than you would on the site itself, all the while making more of your content discoverable by search engines such as Google.

Not all content, however, is created equal. Blog posts must be crafted thoughtfully in order to incorporate keywords appropri...

Crafting a Mission Statement

By Chelsie Messenger, May 30, 2017

A mission statement boils down the values and goals of an organization into a brief, 1-2 sentence summary. Good mission statements are direct, yet memorable. Less effective ones are wordy and confusing.

Your company’s mission statement not only explains who you are to potential customers or investors, but also establishes a framework for future growth. Having a clear sense of your mission...